Open-F@b Call4Ideas 2019 by BNP Paribas Cardif: Reshaping Human Data Science

Data is the new gold – a resource whose value cannot be understated. A world that holds 7 billion individuals (and counting) ends up producing such massive amounts of data that it can only be measured by terabytes to power. Like gold, the challenge the world’s economy faces with data is ‘mining’ its value.

Although technology is a critical support system for managing this data, the data itself is intrinsically human. So, bringing technology together with this human data enables us to leverage maximum value. And this is the backbone of Human Data Science – it is a cross-framework approach that focuses on people to more effectively identify their needs as well as how they can be met.

About Open F@B initiative

BNP Paribas Cardif has taken up the challenge of digital innovation, turning it into an opportunity and deciding to undertake a path of research & innovation based on openness to the outside world. That's why Open-F@b was born – it’s a call for ideas launched by BNP Paribas Cardif, which is supported by the InsuranceUp project (the first Italian portal on InsurTech) and is open to everyone. Read about the last edition of Open F@b here.

Who is the call for in 2019?

Human Data Science, also referred to as Human Analytics, is letting BNP Paribas Cardif restructure the manner in which it approaches people: it’s no longer just data that analysis and models are going to be based on – context, emotions, and irrationality would play key roles as well.

BNP Paribas Cardif is on the lookout for startups interested in:

  • Enriching the value chain powered by data with new “Data Enrichment” models
  • Aiding in understanding human needs
  • Improving customer journey according to the Human Analytics approach

We strongly believe that when data is applied in the service of the Life Sciences, it can be a highly effective tool to enable prevention of illness/disease, and promote overall health and well-being.

Awards for finalists and winners

More than 300 applications from startups and innovators have been received by Open-F@b Call4Ideas over the past five years. More than 16 ideas have been chosen so far, resulting in multiple partnerships, and at least one project each year.

In 2019, once more, the winners of this program will receive the support of BNP Paribas Cardif’s R&D team in developing and implementing their vision and project with consideration to all their business and market needs.

Furthermore, each finalist will receive the following:

  • The startup’s profile will be uploaded to the MEDICI database (powered by Let’s Talk Payments LCC, an American advisory & scouting company with a focus on global InsurTech and FinTech startups). MEDICI will also come on board as a partner, and the startup will receive a bundle of targeted marketing services.
  • The startup’s pitch deck will be sent to C.Entrepreneurs, a venture capital fund created by BNP Paribas Cardif with Cathay Innovation, to accelerate the company’s innovation through investments in early-stage startups.
  • The startup will receive a listing in Scoop, an Open Innovation platform by BNP Paribas International Financial Services, which is used by the group’s business lines to share, manage, and promote cooperation with startups.

How to apply

Click here to fill out and submit the registration form. Applications are open till October 28, 2019.

To know more, email us at